Unbreakable Gear was created in 2008 by ex-NCAA Football Player/Pro Fitness Model, Lucas G. Irwin and Bikini Competition Champion, Soolmaz Hosseini. Lucas and Soolmaz are also the founders of the world famous, Brickhouse Fitness in Miami, Florida, USA.
Unbreakable Gear was created to provide truly dedicated individuals and athletes with fitness equipment and apparel that they could be proud to use and wear. Though Unbreakable sells clothing and gear, Unbreakable is really representing and promoting a lifestyle. Unbreakable gained tremendous momentum and popularity amongst the bodybuilding and powerlifting communities upon inception, but has since spread to other sports, military and individuals who apply what Unbreakable stands for to their everyday lives.
Unbreakable has kept our designs clean and uncluttered to stand apart from the over-the-top and often corny designs pushed by many popular brands. Unbreakable Gear makes clothes that not only make a statement, but apparel that any self-repsecting adult could wear in public without looking foolish. Yeah, you know that guy.
So when you wear Unbreakable Gear, know that you are wearing a brand that represents unyielding dedication and commitment to whatever is important in your life. We are all human by birth, but some of us are Unbreakable by choice.